Specially formulated with natural pearlescent whiteners to maintain the richness and brilliance of white and light coats. Aloe Vera and conditioners detangle and moisturize skin and coat to leave it looking shiny and healthy. Long-lasting coconut fragrances leaves your pet smelling fresh and clean. Easy rinse formula effortlessly washes away soap and lather, cutting bath time in half. No buildup, no excess oils, no frustration!